Position Summary:

This role will be responsible for driving demand for our smart asset management platform that enables owners and managers of commercial real estate to optimize their buildings’ performance and unlock hidden value. Based in our SF office and reporting to the CEO, the Director of Marketing will be responsible for leading, developing and growing all aspects of marketing with a focus on organic and acquired funnel activity, integrated sales and marketing programs, brand and product support.

  • Develop a comprehensive multichannel marketing strategy to support rapid growth
  • Oversee and execute strategy development and integrated marketing programs that contribute to our high growth goals, including demand generation, customer acquisition, launch of newly revised brand strategy, email marketing campaigns, content marketing strategy and leveraging digital/social channels, website redesign, content, industry events, social, advertising, PR, and more
  • Work closely with Product, Sales, and Client Success teams to understand our client’s needs, create go-to-market strategies, communication and collateral that reflects Waypoint’s brand and helps move clients along in sales pipeline
  • Develop and execute a comprehensive content marketing strategy that supports brand positioning and drives demand
  • Ensure alignment on all new product feature announcements, product launches, and sales/marketing collateral
  • Experience developing, managing, and executing metrics-driven marketing programs with a track record of leveraging data to optimize results and deliver ROI goals
  • Lead the team in monthly, quarterly and annual planning, keeping track of budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth
  • Proven ability to build and manage a highly effective team and an external organization of agencies and partners
  • Strong knowledge of marketing automation, CRM, and B2B sales / marketing software in general
  • Outstanding written and oral communication skills, a keen visual sense, and a great sense of humor
  • 10+ years marketing experience in B2B and SaaS related industries with start-up experience preferred
  • Minimum 5+ years of experience in a leadership role, building and managing a marketing organization with superior ability to recruit, retain, and motivate employees
  • Willing to roll-up sleeves and help execute that strategy with your team and a hands-on approach
  • A track record of leading marketing in a fast paced company with demonstrated experience as a builder of successful B2B marketing teams and programs
  • A self starter with the ability to lead where there is no roadmap to follow – need to be able to create a vision, build strategies, mobilize for action and execute flawlessly
  • Broad experience across core marketing functions: demand generation, content marketing, SEO, digital strategies, product marketing, communications and brand development
  • Proven track record of profitably scaling customer acquisition channels at high-growth companies
  • An analytical marketing mindset and understanding of the science of marketing as an investment that must return itself for a company of our size & stage of development
  • You’re forward-thinking with a comprehensive knowledge of the performance marketing ecosystem
  • You’re a collaborative team leader — excited to roll up your sleeves to drive results with your team and colleagues
  • Superior communication skills – ability to prioritize and efficiently and transparently communicate marketing goals and results at a team, executive, and company level
  • Experience partnering closely with sales leadership and an understanding of the connection between demand generation and revenue growth
  • Skilled in marketing automation and related software such as Salesforce, HubSpot, Google Analytics and knowledge of market trends in digital marketing technology

Salary and bonus commensurate with experience as well as competitive benefits and stock options

If you believe you are well qualified for this role, please send a cover letter, and resume to:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.

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Our Values

Our culture and success is driven by our core values


We’re authentic, genuine, and follow through on our commitments


We speak what’s on our mind, and welcome different opinions and viewpoints


We focus on achieving outcomes that make our clients, our team and our product better

Team Player

We empower each other to be successful, and act in the best interests of the team


We constantly strive to better ourselves and create positive change in the world


We think strategically, and make wise decisions despite ambiguity


Location, Location, Location

Work in San Francisco’s historic Jackson Square neighborhood in between North Beach and the Financial District

Fully stocked kitchen

Kitchen supplies include office snacks, coffee, other beverages, and even surprise breakfast

Happy Hours

Hang out after work with the team during beer Fridays or company happy hours at our favorite SF hotspots

Company Outings

From beach picnics, to Giants games, to retreats in wine country, you’ll definitely experience some of the best of the Bay

Health Coverage

Waypoint offers full time employees comprehensive insurance for health, dental and vision with options to best suit your needs


All employees receive competitive stock options so you are an owner of the company.

Easy Transportation

Easily accessible by BART and MUNI and option to enroll in the Clipper Card tax benefit program; we also have safe, indoor bike parking at the office


Full time employees receive 15 paid vacation days as well as 9 paid holidays

Our team says



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